A cleaning company that finally looks as good as its work

The business

Cabanas Solutions is a residential and commercial cleaning services company. The work is recurring, referral-heavy, and quote-driven — every new account is a real conversation with a homeowner, a property manager, or an office admin who needs a team they can trust on the property after-hours. Most of the new business comes from neighbors of existing customers, Google searches like “house cleaning near me” and “office cleaning services [city],” and the property-manager referral networks the team has built over years.

The work was solid. The brand and the website weren't keeping up.

The problem — old brand, slow site, paying directories for leads

Three things were silently killing the funnel:

• The brand looked dated. The original logo was an early-2010s flat-design mark. No brandbook, no consistent color palette, no social-media kit. Every quote-doc, business card, and Instagram post used a slightly different version of the logo and a slightly different shade of blue.
• The site was slow. The previous website ran on a heavy page builder with a sliding hero, third-party scripts, and unoptimized photography. On a mid-range Android over 4G, the homepage took 6+ seconds to become interactive. Lighthouse Performance on mobile sat in the high 30s — below the threshold where Google starts deprioritizing the page in local search.
• Local SEO was upside-down. Google was ranking Yelp, Angi, and HomeAdvisor above the actual business for queries like “cleaning services [city]” — because aggregators had faster pages, deeper schema, and more inbound links. Cabanas was paying lead-share fees to platforms that owned the search result for their own business name.

The package — EasyPresence + Branding add-on

Cabanas chose the EasyPresence Founder plan with the Branding design / redesign add-on — a full identity rebuild bundled with the website. The engagement was a single scope of work: new brand, new site, both shipped together so the brand and the site told the same story on day one.

The branding add-on (rebuilt from scratch)

• New logo + wordmark — modern, scalable, works on a uniform patch and on a website favicon
• Brandbook — primary and secondary palette, type system, logo usage rules, do's and don'ts, and a voice-and-tone guide for marketing copy
• Social media brand kit — Instagram, Facebook, and Google Business templates with the new identity baked in
• Quote-doc and invoice templates — every customer-facing touchpoint refreshed in the new system

The EasyPresence website

• Hand-designed landing page built in Figma with AI Web Design Agents — never a stock template
• 90+ Lighthouse + PageSpeed on Performance, Accessibility, Best Practices, and SEO, on both mobile and desktop — auditable any time on PageSpeed Insights
• Google Business Profile creation + ongoing management
• Google Reviews management via our AI — automated review requests after each job, response drafting on incoming reviews
• AI Blog generation with images — continuous long-tail SEO content shipped on the cleaning topics homeowners and facility managers actually search for
• Schema-rich SEO — LocalBusiness, Service, FAQPage, and BreadcrumbList JSON-LD on every page
• Hosting + maintenance included

How it's built

EasyPresence sites aren't WordPress, aren't Squarespace, and aren't a no-code page builder. They're hand-coded, statically-rendered websites that ship as the smallest possible payload to a phone on a slow network. That's the whole performance story: ship less, render server-side, image-optimize aggressively, never load a megabyte of JavaScript a marketing site doesn't need.

The trade-off most agencies sell — “you give up speed for editability” — is a false trade-off. The Cabanas team can update copy, swap photography, and request new blog posts. The 90+ Lighthouse contract holds because the platform was built to enforce it.

Why a brand + performance website matter for cleaning services

Cleaning is a trust business. Homeowners are letting strangers into their houses. Property managers are betting their buildings on the team showing up. The brand and the website are the first two trust signals a prospect sees — before the quote call, before the walkthrough, before the first job.

A dated logo and a slow website don't lose every lead, but they lose enough of them to matter. The fastest way to fix that is the same way the directories beat local businesses on Google: technical SEO done right, fast pages, clean schema, and content tuned to how people actually search. EasyPresence ships all of that on a flat price with a published 90+ Lighthouse contract — no subscription, no platform fee per month, no “contact us for pricing.”

Bundle in the Branding add-on, and the site and the brand land on the same day, telling the same story, in the same voice.